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Wednesday
27Jan2010

Letters to a Young Therapist

(It's only take me almost three years to finally figure out that a great place to get blog ideas is in my search queries. Hopefully that person will return to find that there is now matching content...)

Here's one I discovered yesterday (and only caused me to chuckle a little):

"Can I make a living being a shiatsu practitioner?"

My first snide and unhelpful response would be:

"Define 'a living'."

My second would be:

"I'll let you know when I get there."

But seriously. Here's my advice .. ala' Rilke:

Dear Shiatsu Practitioner Wanna-be,

I would suggest first asking yourself why you're considering this as a livelihood.

Is it just something that sounds to you like a cool and glamorous way make some money? (It is, and what follows is not meant to be discouraging, but...)

The reality.  Your income is in direct proportion to your session hours. You work on 15 people in a week, you get paid for 15 people in a week. You only book one or two clients in a week (one of whom decides to cancel) and guess what?

It gets a little tricky concerning financial planning, and knowing when exactly to quit your day job.

"So, then, I just get a bunch of clients. I mean, I work 40 hours in my cubicle job. That's 40 times... (wait, I remember paying $70 for the last shiatsu I got)...  that's like $2800 a week!"

Easy there, friend.

First off all it takes time to build a client base. And by time, I mean hours, days, months tirelessly spent marketing and promoting yourself. Time spent building experience, and trust, and relationships, and a good reputation so others will help spread the word of how fabulous you are.

Time which you don't get paid directly for. Think of it more like ... an investment.

In addition to the 5 year statistic of how long it takes to get a business into the black, (did I mention this would be a business?) I think the rule of thumb is that for every client session hour, you invest an hour and a half of behind-the-scenes time: marketing (because clients come and go like the weather, and you gotta keep 'em coming in) client maintenance, bookkeeping, and quite possibly, learning how to do all that stuff to begin with.

So, good news: yes, it's a full-time job. But perhaps not in the way you thought.

Unless you work for someone else. In which case, they do all the leg work, carry the overhead, and you get paid less. Possibly for more hours. And less flexibility.

And regarding that you-get-paid-only-for-the-hours-you-work-on-people thing? It's physical work. Sometimes even emotionally draining and heavy.

And there's only so many hours you can do in a week if you want to avoid injury and/or serious mind-boggling burn-out.

And you gotta be on. Whether you feel like it or not. Whether you just had a fight with your spouse, or got cut off in traffic, or have PMS or whatever. Your client is counting on you to be there for them... to be their therapist. Not vice versa.

Sure, there are are superhumans out there ... maybe you're one of them.

But for most mortals, I believe, again, the rule of thumb (pun totally intended) is around 15 session hours a week, if you want to keep doing this for a while.

"But still, that's like $1000 a week!"

Yes, it is. Which, if you budget properly and learn good business sense you may then have enough to cover your liability insurance, rent, marketing, advertising, slump times, vacation weeks, sick days, continuing education, utilities, promotional materials, and possibly even some groceries!

Oh, and bodywork for yourself. 'Cause you're gonna need it.

"Okay, so why the hell would I want to do this? Can people actually make a living in this profession?"

Like I said, that was not to discourage you, but to get the point out of the way that it's not all sparkles and sunshine.

It is, however, about making a life, not just a living.

A lovely platitude. Yet this is why I asked the initial question: why are you considering this?

You may not even realize or have conscious intentions of how profoundly becoming a shiatsu practitioner can change your life. But it can.

Choosing this profession has the potential to give you much more than a job. Much more than a career.

It becomes, as the Buddha talks about, Right Livelihood: a trade that not only refrains from hurting other living things, but one in which you are dedicated to their healing and well-being.

You develop a sense of compassion and empathy for the suffering of others. You become aware of your own suffering and find a path by which to heal it so you can be of greater service, and regain your own sense of wholeness.

You enter into a profession that, at its profoundest level, is holy communication of the heart and soul.

You experience the joy of having helped another human being feel relief from pain and freedom from limiting patterns so they can live their lives a little more fully.

You can elevate your own sense of self-worth by what you now have to offer to our human community ... a skill of tremendous value that will never be obsolete, that will never outlive its usefulness, and that can never be replaced by technology (no matter what all those shiatsu chair ads may say.)

And you can sleep better at night knowing that this.... this is what you do for a living.

The monetary compensation is essential, yes, but as you can see, such a small part of the overall fulfillment picture should you choose this path for yourself.

Having said that, it is important that it be a profitable occupation for you, not least of all, so you can keep on doing it.

Once you have allowed your heart and mind to be given over to Shiatsu as a Life Path, you may find yourself making use of other related talents and gifts so as to expand on your practice.

Offshoots such as teaching, offering workshops, hiring yourself out for corporate chair massage, writing blogs :) and books. Creating art. Expanding your practice to such an extent that you can hire other people.

There will always be opportunities for expressions of the core healing message available to the creative and passionate person.

So, long answer to your short question:

Yes, it is totally possible.

 

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Reader Comments (8)

Hi Gina,
I love this post. It made me smile and appreciate just where I am on my Shiatsu journey and remind me of where I want to be which lately it has been difficult to see. Wood and trees and all that and refocus me on my shiatsu path, so thank you for this great inspirational piece.
Namaste
Trace

January 27, 2010 | Unregistered CommenterTracy

Tracy: You're welcome. And thank for encouraging me to write it!

January 27, 2010 | Registered CommenterGina Loree' Marks

Such a great post. And a good reminder to all of us about what it takes to do what we love, what it takes out of us, and how it can replenish us, and how a conscious examination of all of those things is helpful. Thanks.

January 27, 2010 | Unregistered CommenterDiane Whiddon-Brown

Fantastic post Gina. I love your ability to write beautifully, honestly and succinctly about really interesting,relevant, and thought-provoking subjects - how do you do it?!! You have totally summed up my experiences - positive and negative - and I salute you for it! (I'm still working on the 'making a living' part - but I am so rich in so many other ways because of Shiatsu that I will stick with it for as long as it takes!!)

Shiatsu Hugs,

Helen x

January 28, 2010 | Unregistered CommenterHelen

Thanks Gina for a wonderful post. As I come to the end of my acupuncture training, I smile as I hear the comments of some of my classmates on how much they will charge and how they won't do this or that or the other thing (like working for someone for say £9/hr etc) and I will have to direct them here to your wise words. My business is nearly five years old and it is starting to get there financially, but as you said so beautifully it is the 'right livelihood' aspect that is truly the thing that makes me go - yup this is it.

Best wishes,

Paige x

January 28, 2010 | Unregistered CommenterPaige

Diane: Thank you. I'm sure being a writer has much of the same anguish and reward.

Helen: I knew you would get it! LOL

Paige: Thank you, and feel free to direct anyone here. And then over to Mark Silver's Heart of Business site, where they can learn how to make peace with the money-making aspect.

January 28, 2010 | Registered CommenterGina Loree' Marks

Wonderful Gina..I remember visulizing how many clients I would have a week when I finished my Shiatsu training, My imagination and the reality are poles apart...way fewer people knocking at my door than I envisaged. Though the joy of giving Shiatsu is greater than I imagined too. As far as I am concerned Shiatsu for me is a not for profit business but with an added bonuses that are not financial. One of them is reading your words about Shiatsu in everyday language. It makes such a difference. Thank you Lynn x

February 6, 2010 | Unregistered CommenterLynn Hughes

And thank you, Lynn. But don't give up... keep the vision of many clients knocking on your door!

February 17, 2010 | Registered CommenterGina Loree' Marks

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