The Nameless Ittybiz
Sunday, August 29, 2010 at 09:05PM | 3 Comments A friend, upon teaching me to play bass guitar, once shared that he didn't have to be an expert to teach me - he just had to know a little bit more than I did.
So, when the fifth or sixth holistic therapist marveled at my website and asked if I could help them with theirs (and they'd be happy to pay me) I started thinking, hmmm....
I'm no expert.
More than anything, I just happen to love futzing with interwebz stuff. Playing with a website has given me an opporunity to use that graphic design training my parents paid for. And blogging started out simply as a way for me to speak my mind without fear of interruption or contradiction.
It just so happened that these things kinda came together and made for a website that impressed a few people. Go figure.
Not to belittle the opinion of those people. There's definitely a bridge that has to be crossed, and a shift of mindset to be made in order to embrace technology as something positive and useful, and totally do-able.
There's also a peace to be made with marketing among some more of the spiritually-minded holistic practitioners.
Hand-holding, really.
But there's more to it than that. The work that Mark Silver* does also helped me to see how I can help creative, intuitive healing types better serve their much needed talents and gifts to the people that are desperately seeking them (aka: "marketing") while staying connected to their hearts.
Most healing practitioners I know: massage therapists, Reiki people, acupuncturists, etc, would much rather be dealing with people than their computers.
Or they're 'old school'... preferring the phone as a means of contact, forgetting to check emails regularly, or just believing themselves to be 'technologially inept'.
And yet, they are resignedly admitting that the world is using the computer much more and they're worried they're going to be left in the virtual dust.
Enter a niche.
I'm sure I'm not the only one doing this. In fact, the second person I met at Creative Healing Arts two years ago was doing pretty much this very thing. She has since moved on, but was willing to pass along some of her wisdom and support, and so, here I am. I want to help holistic therapists develop a web-based marketing strategy that's effective, realistic, soulful, and comfortable for them.
The world needs us. We can do a lot better job if we're able to feed ourselves and our families. And this may mean learning how to get our service out there a little more effectively.
I'm still figuring out the ins and outs, and the specifics of how I can help. Most of this is coming from actually talking to people (I start with offering a free hour fact-finding/intention-clarifying session) and going from there.
A *gulp* sales page is forthcoming, along with a questionnaire/ebook, hopefully accompanied soon by a name for my ittybiz.
In the meantime, if you or someone you know might be a candidate for something like this, email me!
We can just chat, and go from there...
*Affiliate link.. meaning if you click on this, and happen to buy something a little money will come my way.
Reader Comments (3)
Hey Gina! Sorry for not visiting your site for sometime. It has been pretty crazy at my end in the past few months. Wow, I'm very happy to hear that you're expanding your business into a new territory! Hope it'll be a smashing success for you! Take good care.
Hey, WP! Good to see you again.. I also saw you hosted the Carnival of Healing this month... and, well, I haven't gotten over there yet either.
But anyway... I'm working on the name and the webpage as we speak.. soon to be unveiled. And thanks for your good wishes!
Peace,
G
Thanks for a great post, i will come back soon, a web-based marketing strategy there are effective, and realistic will be a dream for us all.