As I've been taking course after course in on-line marketing strategies, I've always been stumped very early on by the 'elevator pitch'.
If you don't know, the pitch is a quick summary that you can give to someone about what you do for a living in the time it takes to ride in an elevator.
I do shiatsu, sure. And I could explain all the where-as's and what for's. But does this really tell someone what I can do for them?